Why Brands Win:
How WTW Turns Identity into Advantage
Date: October 1st at 10 am PT. Join Molly Fischer and Philip Winterburn for a candid discussion on why, amid shifting markets, new competitors, and accelerating AI, brand remains one of the few durable sources of advantage.
Drawing on WTW’s global experience, we’ll unpack how a well-defined brand identity does more than look good: it aligns teams, guides decisions, and compounds value over time.
In this conversation with WTW’s Head of Brand Management, you’ll hear how a purposeful brand framework using MediaValet's Experience Portals shapes external perception, supports consistent execution across channels, and measurably impacts growth.
What you'll learn:
- How to translate brand purpose and positioning into clear guardrails that align marketing, sales, and product.
- Ways to operationalize brand, governance, tooling, and workflow to drive consistency without slowing teams down.
- Metrics and methods to prove the brand’s business impact, from perception shifts to pipeline and retention.
